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Look before you leap

Alex Mappledoram from rural diversification consultants Appetite Me explains the importance of assessing the feasibility of a project before going ahead

So you’ve decided to take the plunge and diversify, but how closely have you looked into the factors that may affect its success? By the very nature of diversifying, you will be venturing into unchartered waters, and while it may have become a dream for you to open a farm shop or a glamping site, there may be additional factors you need to take into account.

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