Rightly or wrongly, the success of an event is usually judged on its attendance.
Getting the right publicity in the right place at the right time is crucial if your target audience is to hear what you are saying. PR consultant to agriculture, Ben Pike, gave Diversify Now some tips to a successful strategy.
Devise your strategy
No marketing should take place before the core aims and objectives of the event have been set out by the event’s organisers. Marketing should be aimed at the right audience – that could be families, business, individuals, young people, old people – and you need to know whether you’re trying to attract visitors from the local area or further afield. There are many factors affecting how you apportion your marketing budget and a clear vision from the top makes your decision making a whole lot simpler.