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Look before you leap

Alex Mappledoram from rural diversification consultants Appetite Me explains the importance of assessing the feasibility of a project before going ahead So you’ve decided to take the plunge and diversify, but how closely have you looked into the factors that may affect its success? By the very nature of diversifying, you will be venturing into…

Airbnb advice

In the past year alone, 2.2 million guests used Airbnb to visit the UK. The popularity of the site can be credited to the public’s desire for a more familiar and personalised experience; something rural and farm-based accomodation can provide in spades. subscribing to Diversify Now here Whether you run a B&B, have holiday cottages,…

The right side of the line

Esther Stirling from Harrison Clark Rickerbys Solicitors on basics to bear in mind when it comes to water on your land Land including a lake or river can offer excellent diversification opportunities. Life is seldom as simple as we would like it to be, and watercourses are no exception: we act for many landowners who…

Are alpacas the perfect addition?

It’s wool, but not as you know it….. The alpaca industry in the UK is growing exponentially and has taken great strides forward in the past 12 years, establishing itself firmly as one of the most successful and profitable enterprises in the farming sector, writes Rebecca Chapman, Farm and Enterprise Manager for Blackberry Alpacas and…

Converting Farm Buildings

Bidwells’ Louise Newton talks us through the first steps and common pitfalls to avoid In the first instance, you should undertake a review of your existing buildings to determine whether there are any which are redundant or under-utilised. You should also consider whether any of your buildings potentially lend themselves to alternative uses, for example,…

Planning – Doddle or show-stopper

David Collier from David Collier Rural Planning talks us through an issue that will affect most people planning a diversification: planning For every person who boasts in the pub about winning planning approval without the need for professional help, there’s another who regards the whole business as practically impossible. Who’s right? subscribing to Diversify Now…

A gem of an idea

William Waterfield from The Farm Consultancy Group reveals how to get diversification projects off to a flying start Diversification should help farmers and landowners build more resilient businesses. Too often the reverse is true and the resources committed to the new venture result in the core farming business falling behind. Avoiding this pitfall requires a…

Be more horse

Agriculture, land ownership and horses have been natural bedfellows for hundreds of years.  After all, it’s not so long again that they were still pulling ploughs and acting as our predominant form of transportation. Today, the relationship is different but no less important to a lot of businesses. Many farmers have chosen to diversify into…

Family-friendly accommodation

Farm Stay UK CEO Andy Woodward shares his top tips for hosting families on your farm Farm Stay UK (www.farmstay.co.uk) is the UK’s only farmer-owned rural accommodation consortium, with over 1,000 accommodation options on our books across the country, from self-catering barns, cottages and shepherds huts to yurts and farmhouse B&Bs. We are a non-for-profit…

Event publicity – what can you do?

Rightly or wrongly, the success of an event is usually judged on its attendance. Getting the right publicity in the right place at the right time is crucial if your target audience is to hear what you are saying. PR consultant to agriculture, Ben Pike, gave Diversify Now some tips to a successful strategy.   Devise…

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